Journalism education and tips for journalists

Tuesday, October 26, 2004

Blogging becoming a media staple (in the USA)
but still a way to go yet.

About 20 percent of readers told the Associated Press Managing Editors' National Credibility Roundtables that they read blogs. The survey targeted the most interactive of newspaper users, and the results were slightly higher than those from the Pew Internet and American Life Project, which has measured blogging readership at about 11 percent of U.S. Internet users.

Readers who find blogs important say the online writers discuss stories mainstream journalists ignore and question the decisions news networks make.

Of course this also means that 4 in 5 newspaper readers don't read blogs. The APME survey noted that their reasons ranged from them not knowing what Weblogs are to finding them self-centered, rude or lacking enough credibility.


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