Journalism education and tips for journalists

Sunday, August 08, 2004
News sites court traffic from the blogosphere

The New York Times is offering RSS feeds and the Wall Street Journal is providing bloggers and Google News users with free access to several stories a day. In this piece from the Online Journalism Review, Mark Glaser writes about how big media is starting to work with, instead of against, the blogosphere, using a public relations 'pitch' model to drive traffic to news sites through well-placed links on popular blogs. Bloggers interviewed for the article report hearing pitches from editors and journalists who want to increase readership, PR directors at publications, and private companies such as Microsoft.

Source: Online Journalism Review


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